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In 2004, the Food and Nutrition Services/USDA began a training and technical assistance project to equip WIC Programs with research based framework for designating and maintaining breastfeeding peer counseling programs.  The national WIC breastfeeding peer counseling program was implemented to provide peer support to WIC women learning to breastfeeding and to prepare WIC staff to implement and expand BFPC programs.  The Rosebud WIC Program staffs a Breastfeeding Peer Counselor, a Breastfeeding Coordinator and Certified Lactation Counselors who are available to assist with breastfeeding aid and support.


Benefits to breastfed babies include:

  • Breast milk is the best food to help baby grow and develop

  • It helps to fight off sickness and disease

  • It increase brain power

  • Breast milk is readily available and convenient - no warming bottles

  • Less spit ups

  • It's free

  • Breastfeeding allows for special bonding time between mother and infant


Breastfeeding Peer Counselor: The WIC Breastfeeding Peer Counselor is Christy Shield Him.  The peer counselor scope of practice is to support normal breastfeeding.  This means providing basic information and support, including encouraging and supporting mothers to breastfeed; teach basic breastfeeding and provide breastfeeding supplies such as pads, pumps and storage bags; provide support when difficulties occur and make referrals when necessary.  Christy is available to provide Counseling Services to prenatal and breastfeeding women.

Certified Lactation Counselors: Two (2) Certified Lactation Counselors, Beverly Waln and Cheryl Decory are trained lactation professionals that demonstrate the necessary skills, knowledge and attitudes to provide clinical breastfeeding counseling and management support to families who are thinking about breastfeeding or who have questions or problems during the course of breastfeeding/lactation.

Breastfeeding Coordinator: In addition to the Breastfeeding Peer Counselor and Certified Lactation Counselors, John Finn, MPH, RD, LN, LRD is available for breastfeeding consultation.  John performs care plans and counseling for high risk prenatal and postpartum women, infants and children.  He provides public health nutrition services and develops educational material.

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